The project:

We were commissioned by Firefly Studio Pte Ltd to re-write the thematic pages for the National University Hospital's Corporate Review 2001/02.


The brief:

NUH wanted a relaxed casual way of communicating their various medical achievements and operations. They wanted a report that the man in the street would understand. What they didn't want was a report littered with medical terms.


The result:

A reader-friendly, accessible report that appealed with its simplicity and one uncluttered by jargon.

Download sample pages of the report in PDF