Lee – Copywriter / Editor / Proofreader / Project Manager
Katherine Krummert - Editor / Proofreader / Assistant Project Manager
Tan Puei San - Graphic Designer
Alicia Tan - Graphic Designer
Terence Lee - Web Architect
Gael read her first Enid Blyton book at age 7 and was producing her own
newsletter when she was 13. Aspiring to be a journalist, she stumbled into
the world of book publishing by accident when responding to a job ad for
a junior editor at a local publishing house
she knew it, book publishing became her passion and her life. She spent
nine years working with both local and international book publishers.
Companies she worked with included Graham Brash (Pte) Ltd and John Wiley
and Sons (Asia) Pte Ltd, the Asian arm of John Wiley & Sons, Inc.
She ran the publishing department at Graham Brash and helped publish a
number of books that made it to local best-seller lists. She
joined the publishing arm of Wiley's Asian setup in its infancy and helped
establish the finance list successfully. Her role in both companies saw
her making trips to Frankfurt and New York as part of her publishing rights
Gael started moonlighting as a freelance copywriter while still at her
day job and discovered that she loved it so much that she was willing
to give it all up to start BONYFish where she could combine both book
publishing and copywriting to have the best of both worlds.
is an editor and proofreader by profession. She has extensive experience
marketing bank investment and planning services to affluent clientele.
She has worked in the financial industry, the nonprofit world (both as
grantmaker on the private side and grantseeker/ manager on the nonprofit
side) and general business. Since coming to Singapore
a few years ago, she has worked with a number of publishers and non-profit
organisations in an editorial and project management capacity.
Puei San always knew she wanted to be a graphic designer so it was no
surprise that she plunged into the design world after graduating from
a local design school. Projects she has worked on include below-the-line
projects for Sony, UPS and Sheraton Hotels. Combining an innate fashion
sense of the latest and most hip trends with a firm grasp of the client's
needs, she delivers designs and layouts to meet all tastes and budgets.
Puei San works on the full range of publications from annual reports to
magazines, newsletters, newspaper ads, brochures and DMs.
Like Puei San, Alicia found out early on in life that she was made to
be a designer. Strong on concepts, she comes up with very unique design
and advertising concepts that will leave a deep impression on all. Her
creativity is put to good use in designing candy wrappers as well as drinks
packaging for various well-known brands. Besides packaging, her expertise
spans the full range of print publications like book jackets, coffee table
books, annual reports, DMs, bus guides, newspaper ads etc.
Lee – Web architect
bought his first gadget, the Apple IIE, when he was 13. At a time when
most boys were playing marbles or kicking a football, Terence was already
doing basic programming with his computer.
his knowledge of html and programming, Terence uploaded his first homepage
in 1993. He has not looked back since. What started out as a hobby became
a passion and he upgraded himself by learning Adobe Photoshop, Dreamweaver,
by Terence who will be making improvements and adding new features from
time to time.
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