#1
The project:

We were commissioned by advertising agency McCann Relationship Marketing Singapore to write the feature story as well as the article on Signature Tracking for the UPS newsletter.


The brief:

UPS wanted to highlight their new air hub in Asia. The air hub was in the Philippines and would significantly aid the company's air traffic into and out of Asia.


The result:

Based on various press releases and other information, we wrote an informative copy.

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#2
The project:

Again, we were commissioned by McCann to come up with appropriate copy to suit their concept for a UPS direct mailer.


The brief:

McCann's concept was to feature a bee and a honeycomb to highlight UPS' strengths as a delivery solutions provider.


The result:

Based on McCann's brief, we created the DM's taglines and copy, weaving in UPS favourite buzz words such as "fast, faster and fastest" as well as information about the new Philippines air hub.

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