We were commissioned by advertising agency McCann Relationship Marketing
Singapore to write the feature story as well as the article on Signature
Tracking for the UPS newsletter.
UPS wanted to highlight their new air hub in Asia. The air hub was
in the Philippines and would significantly aid the company's air
traffic into and out of Asia.
Based on various press releases and other information, we wrote
an informative copy.
newsletter in PDF
Again, we were commissioned by McCann to come up with appropriate
copy to suit their concept for a UPS direct mailer.
McCann's concept was to feature a bee and a honeycomb to highlight
UPS' strengths as a delivery solutions provider.
Based on McCann's brief, we created the DM's taglines and copy,
weaving in UPS favourite buzz words such as "fast, faster and
fastest" as well as information about the new Philippines air
DM in PDF