#1
The project:

We were commissioned by designers Hot Fusion to write the copy for SONY's Digital Home Theatre brochure.


The brief:

SONY wanted a trendy, lifestyle approach to the writing that would appeal to young audiophiles.


The result:

Based on samples and information sheets submitted, we created the copy complete with various taglines such as "Groovy Baby".

Download sample pages of the brochure in PDF

#2
The project:

Another commission by Hot Fusion, we were asked to write press releases for two of Sony's DVD players.


The brief:

SONY wanted to showcase the superiority of their DVD systems. They wanted to let their customers know that one of the DVD players bagged the "Best Buy" award from Home Cinema Choice and the other was featured in What Hi-Fi? Sound and Vision.


The result:

Based on the information given, we married the technical details, accolades and quotes to come up with copy that made airbrushed aluminium sound oh so sexy!

Download the press releases in PDF