We were commissioned by designers Hot Fusion to write the copy for
SONY's Digital Home Theatre brochure.
SONY wanted a trendy, lifestyle approach to the writing that would
appeal to young audiophiles.
Based on samples and information sheets submitted, we created the
copy complete with various taglines such as "Groovy Baby".
sample pages of the brochure in PDF
Another commission by Hot Fusion, we were asked to write press releases
for two of Sony's DVD players.
SONY wanted to showcase the superiority of their DVD systems. They
wanted to let their customers know that one of the DVD players bagged
the "Best Buy" award from Home Cinema Choice and
the other was featured in What Hi-Fi? Sound and Vision.
Based on the information given, we married the technical details,
accolades and quotes to come up with copy that made airbrushed aluminium
sound oh so sexy!
the press releases in PDF